**Role Description**
Develop, analyze, and optimize retail media strategies that increase product visibility, strengthen shopper engagement, accelerate customer acquisition, and maximize advertising revenue across retailer-owned digital and physical channels. This role is responsible for planning and managing retail media campaigns, analyzing shopper and transaction data, optimizing advertising investments, and developing data-driven strategies across retail media networks (RMNs), e-commerce marketplaces, sponsored search, display advertising, and omnichannel environments. The successful candidate will collaborate with e-commerce, digital marketing, performance marketing, merchandising, sales, category management, brand marketing, data analytics, finance, agencies, and retail partners to align retail media initiatives with commercial objectives. The role also involves managing sponsored product campaigns, onsite and offsite advertising, audience segmentation, campaign measurement, incrementality analysis, attribution modeling, artificial intelligence (AI)-powered media optimization, Generative AI creative development, predictive shopper analytics, automated bidding, performance dashboards, budget forecasting, experimentation, and continuous improvements that increase sales, improve advertising efficiency, strengthen retailer-brand partnerships, and maximize return on advertising spend (ROAS).
**Qualifications**
- Bachelor's degree in Marketing, Digital Marketing, Advertising, Business Administration, Business Analytics, E-commerce, Statistics, Communications, or a related field; relevant retail media and digital advertising certifications are highly desirable.
- Proven experience as a Retail Media Specialist, Retail Media Analyst, Retail Media Manager, E-commerce Media Specialist, Shopper Marketing Analyst, Performance Marketing Manager, Marketplace Advertising Specialist, Digital Media Manager, or a similar retail advertising role.
- Strong understanding of retail media networks (RMNs), e-commerce advertising, sponsored search, sponsored products, programmatic advertising, display media, paid social, shopper marketing, performance marketing, omnichannel marketing, and digital commerce.
- Extensive experience planning and optimizing retail media campaigns, managing advertising budgets, conducting keyword and audience research, analyzing shopper behavior, evaluating campaign performance, implementing bidding strategies, optimizing product visibility, and improving advertising profitability.
- Hands-on experience with Amazon Ads, Walmart Connect, Instacart Ads, Target Roundel, Criteo Retail Media, CitrusAd, The Trade Desk, Google Ads, Meta Ads Manager, TikTok Ads Manager, Google Analytics 4 (GA4), Looker Studio, Power BI, Tableau, SQL, Microsoft Excel, and retail analytics platforms.
- Strong knowledge of first-party retail data, shopper segmentation, product-level analytics, closed-loop measurement, incrementality testing, multi-touch attribution, media mix analysis, customer acquisition cost (CAC), customer lifetime value (CLV), return on advertising spend (ROAS), advertising cost of sales (ACOS), and total advertising cost of sales (TACOS).
- Experience developing retail media reporting frameworks, analyzing campaign profitability, monitoring product-level performance, measuring new-to-brand customers, evaluating conversion rates, and translating complex advertising data into actionable commercial insights.
- Familiarity with artificial intelligence (AI), Generative AI, predictive shopper analytics, automated bidding, dynamic creative optimization, intelligent audience targeting, recommendation systems, marketing automation, and emerging retail media technologies is highly desirable.
- Strong analytical and problem-solving skills with the ability to interpret shopper, media, and transaction data, identify campaign optimization opportunities, improve advertising efficiency, and develop data-driven retail media strategies.
- Excellent communication, presentation, negotiation, and stakeholder management skills with the ability to collaborate effectively with retailers, brands, agencies, merchandising teams, category managers, e-commerce teams, analysts, technology partners, and senior stakeholders.
- Experience supporting retail brands, consumer packaged goods (CPG/FMCG), e-commerce marketplaces, consumer electronics, fashion, beauty, grocery, home and lifestyle, or multinational consumer businesses is highly desirable.
- Strong project management and organizational capabilities with the ability to manage multiple retail media campaigns, coordinate agency and retailer relationships, monitor advertising budgets, maintain campaign calendars, and deliver measurable performance improvements.
- Professional certifications such as Amazon Ads Certification, Walmart Connect Certification, Google Ads Certification, Google Analytics Certification, The Trade Desk Edge Academy Certification, Meta Certified Digital Marketing Associate, or equivalent retail media and digital advertising qualifications are considered an advantage.
- A commercially focused, analytical, and performance-driven retail media professional with a passion for leveraging AI, Generative AI, automation, first-party customer data, advanced analytics, and modern retail media technologies to improve shopper engagement, optimize advertising performance, increase product sales, and deliver sustainable revenue growth.
