NORMAL is a Danish-owned retail chain. The first store opened in the Danish city of Silkeborg in April 2013, and since then more than 775 stores have opened in six additional countries: Norway, Sweden, the Netherlands, France, Finland and Portugal.

At NORMAL, we sell normal products at abnormal prices. Our product range comprises well-known brands within categories such as skin care, oral care, hair care, makeup and cleaning agents, all of which sell at fixed low prices. But NORMAL is much more than fixed low prices and branded goods. Customers should always get a new and unique experience when visiting our stores, and therefore the permanent assortment of well-known branded goods is continuously supplemented by new and exciting items, and the maze-like store set-up always invites customers to go treasure hunting.

We work across countries and professional borders with the shared goal of creating truly unique customer experiences in our stores. We can only succeed by not just ensurin